10 Steps to Optimize Your Content Marketing Strategy

SES New York kicked off with an excellent keynote presentation by David Meerman Scott (interview) followed by a panel on Digital Asset Optimization including Mark Knowles, Chris Boggs and myself. Richard Zwicky moderated. The rising importance of optimizing one’s digital assets came out of Google and other search engines’ decision to start including information and file [...]
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5 Social Media Tips for Ecommerce Marketing
If you run an ecommerce business, chances are your customers regardless of their age, gender or economic status are active on social networks and social media sharing sites. Just consider the statistics from social media monitoring site Pingdom: Males and females almost equally use social sites (47% vs. 53%) 61% of Facebook users are middle aged [...]
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